John Rekoumis

📞 847.274.1079 | 🌐 johnrekoumis.com | ✉️ rekoumis@gmail.com | 📍 Chicago, IL

A little about me…

Award-winning Senior Copywriter and Creative Strategist with 15+ years of experience leading integrated marketing campaigns across digital, social, broadcast, print, and CRM. Skilled in shaping brand voices, driving measurable business results, and delivering award-winning creative work for global clients including McDonald’s, Audi, State Farm, and Molson Coors. Recognized by AdAge, Adweek, The Effies, The One Show for innovative and high-performing campaigns.

My Core Skills

Creative\Strategic Writing (digital, broadcast, print, CRM, social, fiction)
Brand Strategy & Storytelling
Campaign Development & Execution & Analytics
Creative Direction & Team Leadership
Digital Marketing & Content Strategy
New Business Pitching & Client Engagement
Adobe Creative Suite, Microsoft Office, AI Tools
Multilingual: English, Greek, Spanish

Professional Experience

Senior Writer | TBWA\Chiat\Day (formerly DDB, Chicago) | Present

• Lead high-profile award-winning campaigns with billions of impression for McDonald’s, Molson Coors, State Farm, Orkin, Sara Lee.

• Spearheaded new business pitches, helping secure multiple high-value accounts.

• Big brand activations and campaigns that generate national headlines and industry recognition.

Senior CRM Writer | Latcha & Associates, Detroit

• Led launch of Audi’s first electric vehicle brand, e-tron, across digital and social platforms.

• Head writer for CRM and digital content efforts across Audi, KIA, and Ford.

• Increased customer engagement and retention through personalized digital content strategy.

Senior Digital Writer | Organic, Detroit

• Produced several broadcast, digital and social campaigns for Kimberly-Clark brands

• Managed CRM-focused content for American Family Insurance, boosting online engagement 50%.

Senior Writer | Leo Burnett, Chicago

• Rebranded DeVry University with integrated campaigns across TV, radio, outdoor, and print.

• Developed integrated campaigns for Molson Canadian, Foster’s Beer, and Smith & Forge.

Writer | Upshot, Chicago

• Created award-winning promotions, shopper marketing, digital, and print campaigns.

• Helped win two new accounts through new business pitch contributions.

Junior Writer | Olson, Minneapolis

• Contributed to winning Fifth Third Bank account.

• Wrote creative campaigns for Target, Shop ’n Save, Nike Bauer, and UV Vodka.

Freelance Copywriter | DDB, Chicago

• Concepted Super Bowl spots for Bud Light, Budweiser, and Capital One.

Education

University of Texas—Austin || Masters of Advertising

University of Missouri—Columbia || Bachelors of Journalism

Recognition

• AdAge and Adweek • Effie’s Finalist • Pro Award Finalist • Bronze Reggie • Silver W3 Award

• Interactive Media Award • Platinum MarCom Award (2x) • Platinum Hermes Creative Award (2x)

• Silver Hermes Creative Award (2x) • Applied Arts Grand Prize • One Show Bronze Pencil