John Rekoumis
📞 847.274.1079 | 🌐 johnrekoumis.com | ✉️ rekoumis@gmail.com | 📍 Chicago, IL
A little about me…
Award-winning Senior Copywriter and Creative Strategist with 19 years of experience leading integrated marketing campaigns across digital, social, broadcast, print, and CRM. Skilled in shaping brand voices, driving measurable business results, and delivering award-winning creative work for global clients including McDonald’s, Audi, State Farm, and Molson Coors. Recognized by AdAge, Adweek, The Effies, The One Show for innovative and high-performing campaigns.
My Core Skills
Creative\Strategic Writing (digital, broadcast, print, CRM, social, fiction)
Brand Strategy & Storytelling
Campaign Development & Execution & Analytics
Creative Direction & Team Leadership
Digital Marketing & Content Strategy
New Business Pitching & Client Engagement
Adobe Creative Suite, Microsoft Office, AI Tools
Multilingual: English, Greek, Spanish
Professional Experience
Senior Writer | TBWA\Chiat\Day (formerly DDB, Chicago) | 2021–Present
• Lead high-profile award-winning campaigns with billions of impression for McDonald’s, Molson Coors, State Farm, Orkin, Sara Lee.
• Spearheaded new business pitches, helping secure multiple high-value accounts.
• Big brand activations and campaigns that generate national headlines and industry recognition.
Senior CRM Writer | Latcha & Associates, Detroit | 2016–2021
• Led launch of Audi’s first electric vehicle brand, e-tron, across digital and social platforms.
• Head writer for CRM and digital content efforts across Audi, KIA, and Ford.
• Increased customer engagement and retention through personalized digital content strategy.
Senior Digital Writer | Organic, Detroit | 2015–2016
• Produced several broadcast, digital and social campaigns for Kimberly-Clark brands
• Managed CRM-focused content for American Family Insurance, boosting online engagement 50%.
Senior Writer | Leo Burnett, Chicago | 2013–2015
• Rebranded DeVry University with integrated campaigns across TV, radio, outdoor, and print.
• Developed integrated campaigns for Molson Canadian, Foster’s Beer, and Smith & Forge.
Writer | Upshot, Chicago | 2008–2012
• Created award-winning promotions, shopper marketing, digital, and print campaigns.
• Helped win two new accounts through new business pitch contributions.
Junior Writer | Olson, Minneapolis | 2006–2008
• Contributed to winning Fifth Third Bank account.
• Wrote creative campaigns for Target, Shop ’n Save, Nike Bauer, and UV Vodka.
Freelance Copywriter | DDB, Chicago | 2006
• Concepted Super Bowl spots for Bud Light, Budweiser, and Capital One.
Education
University of Texas—Austin || University of Missouri—Columbia
Master of Advertising, 2006 • Bachelor of Journalism, 2004
Recognition
• AdAge and Adweek • Effie’s Finalist • Pro Award Finalist • Bronze Reggie • Silver W3 Award
• Interactive Media Award • Platinum MarCom Award (2x) • Platinum Hermes Creative Award (2x)
• Silver Hermes Creative Award (2x) • Applied Arts Grand Prize • One Show Bronze Pencil